Stakeholder Management

SRMM Implementation Guide

SRMM Stage

Features Methodology Steps Reporting / Tools Comments

1. Ad hoc:
some use of processes

One area recognises the need for improved SHM Generally focuses on simplified selected steps. Sometimes just Steps 4 and 5 Self-developed tools -  Word templates
-  Spreadsheet lists
Requires continuous and significant management ‘push’ to maintain impetus

2. Procedural:
focus on processes and tools

SHM introduced as part of implementation of consistent processes (perhaps result of CMMI assessment) Sometimes all five steps but truncated and simplified Standardised tools
-  Word templates
-  Spreadsheets with macros
-  Simple database
Require continuous and significant management ‘push’ to maintain impetus

3. Relational:
focus on the stakeholders and mutual benefits

Recognition of usefulness for competitor analysis, or support for mergers/acquisition All five steps implemented. Move towards valuing insights / information in decision making Fully functional  tools
-  Spreadsheets with macros
-  Sophisticated databases
Useful for specific applications or events; rarely with an intention of continuous application

4. Integrated:
methodology  is repeatable and integrated

‘Business as usual’ application using the full methodology for all projects and selected operational work Steps 1 – 5 with Step 4: engage and Step 5: being vital for evidence of success Graphic reports, visualisation, engagement profiles, etc,  used in management reports and KPIs The methodology and tool are used as a demonstration of repeatable application within that part of the organisation

5. Predictive:
used for health checks, predictive risk assessment and management:

Implementation of the full methodology and supporting tools tool Steps 1 - 5. ‘Lessons Learned’ & comparative data.
Integrated data across programs, etc.
Trend reporting,
pro-active risk identification (unusual profiles)
Comparison between projects and different categories of work
Organisation –wide and complete focus on continuous improvement as competitive advantage

Download the Published Paper:

SRMM: The five stages of Stakeholder Relationship Management Maturity